صنعت لاستیک ایران

صنعت لاستیک ایران

ارائه چارچوب پیشران‌های عملکرد ویترینی صنعت لاستیک ایران مبتنی بر نقاط مرجع استراتژیک

نوع مقاله : مقاله پژوهشی

نویسندگان
1 دکتری مدیریت دولتی، ‌دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، ‌دانشگاه آزاد اسلامی، تهران، ایران
2 دکتری مدیریت دولتی، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 دکتری مدیریت صنعتی، دانشکده مدیریت دانشگاه تهران، ایران
4 دانشیار دانشکده مدیریت و حسابداری، دانشکدگان فارابی دانشگاه تهران، قم، ایران
چکیده
بدون شک، نمایش مطلوب از عملکرد سازمان به دلیل خدشه دار شدن وجهه و مشروعیت آن ها و نیز افزایش اتتظارات جامعه اهمیت زیادی پیدا کرده است. از این رو، مدیران تلاش می کنند تا هرچه بهتر عملکرد خود و سازمان متبوعشان را به نمایش بگذارند که گاهی به دور از واقعیت های موجود عملکرد و تنها حرکتی نمایشی است. این پدیده با عنوان عملکرد ویترینی مطرح می شود که از نظر علمی کمتر مورد توجه محققان بوده است. از این رو، هدف تحقیق حاضر ارائه الگوی عملکرد ویترینی در صنعت لاستیک است. این تحقیق از نظر هدف، توسعه ای- کاربردی بوده و در زمره تحقیقات آمیخته اکتشافی است. در مرحله کیفی پژوهش، از روش مصاحبه نیمه ساختاریافته با خبرگان و تکنیک تحلیل تم و سپس روش تحلیل محتوای کیفی استفاده شد. در مرحله کیفی به منظور طراحی الگوی تحقیق، با 27 نفر از خبرگان که به صورت هدفمند انتخاب شدند، مصاحبه به عمل آمد. براساس یافته‌های پژوهش، برای پدیده همچنین، چهار دسته پیشران ها عملکرد ویترینی شامل پیشران های مدیریتی، سازمانی، برون سازمانی و فردی تعیین گردید. همچنین نتایج نشان داد که پیشران های مدیریتی همراستا با استراتژی انسان محور، پیشران های برون سازمانی که همراستا با استراتژی نتیجه محور، پیشران های سازمانی همراستا با استراتژی بستر محور و پیشران های فردی همراستا با استراتژی فرآیند محور می باشد.
کلیدواژه‌ها
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دوره 28، شماره 114
تابستان 1403
صفحه 14-35

  • تاریخ دریافت 27 دی 1402
  • تاریخ بازنگری 20 فروردین 1403
  • تاریخ پذیرش 20 فروردین 1403